Superior Mortgage Lenders, Gainesville Florida

In today's mortgage landscape, there are plenty of mortgage lenders Gainesville FL that will be happy to take your application, send it to their processing center, and hope that it closes on time. It doesn't take much training or experience to fill out an application and gather a few documents.  That where we are different - we are mortgage planners who help you plan the purchase or refinance of what is probably your largest asset.

Not your ordinary mortgage lenders...

Unlike the typical lenders and mortgage brokers in Gainesville, Landmark’s mortgage consultants are dedicated to creating an experience where you can make an educated mortgage financing decision. Together, we will evaluate your personal financial goals to insure they are achievable. Then we will evaluate the various loan products available that complement your overall plan. Our job as mortgage consultants is more than just a “loan officer”. Here at Landmark Mortgage Planners, we help you select the best mortgage loan and integrate it into your overall long and short-term investment strategies.

Have you ever had a mortgage lender say, "Sure I can help you with a mortgage to purchase your home, but let me also show you how owning a home can help you become more financially stable, eliminate debt, and better secure your future"? That's how Landmark Mortgage Planners are different.  As our name implies – it is more accurate to call us mortgage consultants or mortgage planners. And, the best part? We don't cost any more than other mortgage lenders in Gainesville.

Not your ordinary mortgage processing...

Many of the mortgage lenders and mortgage brokers in Gainesville will send your application to a centralized processing center out of state. This can make it very difficult to coordinate your file and get your loan done. Landmark’s processing staff, is right here in the same building as our mortgage consultants. Incidentally, Landmark has the very best processors in town – on purpose. Our processors are often complimented for their proficiency and attention to detail, by both our underwriters and our customers. The bottom line – great processors make smoother transactions.

The Mortgage Planning Difference

Our first objective is to close your mortgage loan on time with as little stress as possible. After that, our goal is to help our clients to achieve their Freedom Point quickly.  This is the point in time where your assets become greater than your debts. We help you achieve this through your own personalized mortgage plan, complete with specific strategies, mortgage tools, financial resources and software. When the plan is followed, our mortgage clients eliminate unnecessary, non-preferred debt quickly, while increasing their financial security, liquidity, and average investment rate of return. In addition, our tools and strategies can help you decrease your interest expense and tax exposure with time-tested equity concepts.

Finally, it doesn’t matter if this financial talk is right up your alley or if it just sounds way too complicated. Our mortgage consultants can devise an easy to follow custom-made plan just for you. Meet our team of Mortgage Consultants in Gainesville...


Rob Ziebart
Branch Manager

Direct: (352) 875-6907
License: NMLS #305375

After originating home loans for eight years, Rob launched his own mortgage company, Landmark Mortgage Planners in 2007. Read More…

Fritz Reichardt
Branch Manager

Direct: (352) 359-4681
License: NMLS #463503

Fritz has been in the financial industry for over 10 years. He enjoys going over all of his clients mortgage options that best fit their needs. Read More…

Eric Remy
Sales Manager

Direct: (352) 283-9680
License: NMLS #228074

Eric joined the Landmark team as our new Sales Manager after 17 years building a solid mortgage business in and around Gainesville…… Read More

Sue Albritton
Mortgage Loan Originator

Direct: (352) 681-7281
License: NMLS# 350120

Sue brings 18 years of loan originating experience with her, with awards for producing in the top 10% in the country. Read more…

Adam Holt
Operations Manager

Direct: (352) 261-5753
Office: (352) 505-5040

Adam graduated from the University of Florida in 2005 and started working in the mortgage industry that year as a loan originator.  Read More…

Sharon Hermanns
Mortgage Processor

Direct: (352) 505-1977
Office: (352) 505-5040

Sharon has been in the mortgage industry for over thirty years. She started her career with Sears Mortgage 1985. Read More…

Nina Rowan
Mortgage Loan Originator

Direct: (386) 438-3781
License: NMLS #1053744

Nina has been working in the financial services industry for over 8 years. Read more…

James Abrams
Mortgage Processor

Direct: (352)329-3741

James has been working in the financial industry since 2008 and started in mortgages in 2010. Read more…

Keisha K. Durand
Mortgage Loan Originator

Direct: (727)644-7301
License: NMLS #972729

Keisha has held several positions within the mortgage industry as a loan originator, loan processor, real estate closer and underwriter… Read More

Cassie Gallagher
Loan Originator Partner

Office: (352)505-5040

Cassie has been in the financial industry for 12 years. Cassie joined Landmark in November 2020 as Sue Albritton’s loan officer assistant… Read More

Maggie Swanbeck
Mortgage Processor

Direct: (352) 663-9951
Office: (352) 505-5040

Maggie started at Landmark Mortgage Planners in February of 2021 but has been working in the financial services industry for 3 years. Read More…

Jordan Hickey
Mortgage Processor

Direct: (352) 663-9766
Office: (352) 505-5040

Jordan has been in the finance industry for over 10 years. She has a background in insurance sales and consumer underwriting. Read more…

Luke Sparks
Mortgage Loan Originator

Direct: (386)269-4687
License: NMLS #1954135

Having been a real estate agent for many years, Luke has a keen understanding of what is involved in working with realtors and their clients to make deals happen… Read More

Josh Abramowitz
Mortgage Loan Originator

Direct (561) 504-2777
License: NMLS #2258918

Josh joined Landmark Mortgage Planners in 2021. An alumnus of the University of Florida, he appreciates helping others realize their dreams of homeownership… Read More

Amanda Moore
Mortgage Loan Originator

Direct: (904) 400-1003
License: NMLS #531664

Amanda Moore is a MLO in our Lake City office. She has extensive experience in lending including consumer and mortgage lending… Read More

Jon Valentine
Mortgage Loan Originator

Direct: (352) 213-0462
License: NMLS #2080990

With more than 10 years of experience in consumer lending, Jon has the skills and expertise to meet all his client’s borrowing needs…. Read More

Laura Heard
Mortgage Loan Originator

Direct: (214) 676-7007
License: NMLS #2227621

Laura Heard joined Landmark Mortgage Planners in 2021 and is based in Atlanta, GA….. Read More

Jamie Bryant
Executive Assistant/Marketing Coordinator

Direct: (352) 304-5700

Jamie brings a creative and out of the box way of thinking to the table. Her thoroughness and attention to detail helps maintain the smoothness of daily operations…… Read More

Ashley Morgan
Mortgage Loan Originator

Direct: (352) 208-3445
License: NMLS #2324171

Ashley joins the Landmark Mortgage Planners team after working in the education and construction industry overseeing budgets and financing for clients… Read More

Leslie Remy
Mortgage Loan Originator

Direct: (352)538-5300
License: NMLS #228070

Leslie has been in the mortgage industry for over 35 years. She is passionate about finding the right mortgage for her clients…. Read More