Superior Mortgage Lenders, Gainesville Florida

In today's mortgage landscape, there are plenty of mortgage lenders Gainesville FL that will be happy to take your application, send it to their processing center, and hope that it closes on time. It doesn't take much training or experience to fill out an application and gather a few documents.  That where we are different - we are mortgage planners who help you plan the purchase or refinance of what is probably your largest asset.

Not your ordinary mortgage lenders...

Unlike the typical lenders and mortgage brokers in Gainesville, Landmark’s mortgage consultants are dedicated to creating an experience where you can make an educated mortgage financing decision. Together, we will evaluate your personal financial goals to insure they are achievable. Then we will evaluate the various loan products available that complement your overall plan. Our job as mortgage consultants is more than just a “loan officer”. Here at Landmark Mortgage Planners, we help you select the best mortgage loan and integrate it into your overall long and short-term investment strategies.

Have you ever had a mortgage lender say, "Sure I can help you with a mortgage to purchase your home, but let me also show you how owning a home can help you become more financially stable, eliminate debt, and better secure your future"? That's how Landmark Mortgage Planners are different.  As our name implies – it is more accurate to call us mortgage consultants or mortgage planners. And, the best part? We don't cost any more than other mortgage lenders in Gainesville.

Not your ordinary mortgage processing...

Many of the mortgage lenders and mortgage brokers in Gainesville will send your application to a centralized processing center out of state. This can make it very difficult to coordinate your file and get your loan done. Landmark’s processing staff, is right here in the same building as our mortgage consultants. Incidentally, Landmark has the very best processors in town – on purpose. Our processors are often complimented for their proficiency and attention to detail, by both our underwriters and our customers. The bottom line – great processors make smoother transactions.

The Mortgage Planning Difference

Our first objective is to close your mortgage loan on time with as little stress as possible. After that, our goal is to help our clients to achieve their Freedom Point quickly.  This is the point in time where your assets become greater than your debts. We help you achieve this through your own personalized mortgage plan, complete with specific strategies, mortgage tools, financial resources and software. When the plan is followed, our mortgage clients eliminate unnecessary, non-preferred debt quickly, while increasing their financial security, liquidity, and average investment rate of return. In addition, our tools and strategies can help you decrease your interest expense and tax exposure with time-tested equity concepts.

Finally, it doesn’t matter if this financial talk is right up your alley or if it just sounds way too complicated. Our mortgage consultants can devise an easy to follow custom-made plan just for you. Meet our team of Mortgage Consultants in Gainesville...


Rob Ziebart, CMPS

After originating home loans for eight years, Rob launched his own mortgage company, Landmark Mortgage Planners in 2007.

License: NMLS #305375

Fritz Reichardt

Fritz has been in the financial industry for over 10 years. He enjoys going over all of his clients mortgage options that best fit their needs.

License: NMLS #463503

Eric Remy

Eric joined the Landmark team as our new Sales Manager after 17 years building a solid mortgage business in and around Gainesville.

License: NMLS #228074

Adam Holt

Adam graduated from the University of Florida in 2005 and started working in the mortgage industry that year as a loan originator.  Read More...

Sue Albritton

Sue brings 18 years of loan originating experience with her, with awards for producing in the top 10% in the country.

License: NMLS #350120

Sharon Hermanns

Sharon has been in the mortgage industry for over thirty years. She started her career with Sears Mortgage 1985.

Nina Rowan

Nina has been working in the financial services industry for over 8 years.

License: NMLS #1053744

James Abrams

James has been working in the financial industry since 2008 and started in mortgages in 2010.

Cassie Gallagher

Cassie has been in the financial industry for 12 years. Cassie joined Landmark in November 2020 as Sue Albritton’s loan officer assistant.

Maggie Swanbeck

Maggie started at Landmark Mortgage Planners in February of 2021 but has been working in the financial services industry for 3 years.

Luke Sparks

Having been a real estate agent for many years, Luke has a keen understanding of what is involved in working with realtors and their clients to make deals happen.

License: NMLS #1954135

Josh Abramowitz

Josh joined Landmark Mortgage Planners in 2021. An alumnus of the University of Florida, he appreciates helping others realize their dreams of homeownership.

License: NMLS #2258918

Amanda Moore

Amanda Moore is a MLO in our Lake City office. She has extensive experience in lending including consumer and mortgage lending.

License: NMLS #531664

Jon Valentine

With more than 10 years of experience in consumer lending, Jon has the skills and expertise to meet all his client’s borrowing needs.

License: NMLS #2080990

Laura Heard

Laura Heard joined Landmark Mortgage Planners in 2021 and is based in Atlanta, GA.

License: NMLS #2227621

Jamie Bryant

Jamie brings a creative and out of the box way of thinking to the table. Her thoroughness and attention to detail helps maintain the smoothness of daily operations.

Leslie Remy

Leslie has been in the mortgage industry for over 35 years. She is passionate about finding the right mortgage for her clients.

License: NMLS #228070

Roger Gayle

As a Mortgage Loan Originator, his goal for all his clients is to assist and educate them in obtaining a mortgage that will fulfill their dreams of homeownership and eventually financial freedom.

License: NMLS #2354148

Nikki Smith

Nikki, also known as Nisuka, is a loan officer and a former Paralegal, Spanish Teacher, and Realtor.

License: NMLS #2185585

Anthony Filone

Anthony has dedicated his career to making homebuying as easy as possible for his clients. He is an expert in the process front to back and side to side.

License: NMLS #1643175

Gary Schick

Prior to joining Landmark Mortgage Planners, Gary spent 13 years with Citizens First Bank in The Villages® where he was a Vice President and a Top Producer.

License: NMLS #504035